Archive for November, 2008

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Despite all the PR, Advertising, Lobbying, Blogging, Web site Optimization, email Blasts, Direct Mail, Follow up phone calls, Cold Calling, Google key words, Twittering…. Despite all that, your companies actions speak loader than all this combined. Consumers these days are buying with open eyes. your brand is defined by everything you do. Everything!… My advice to all corporate types is to rethink your actions these days big time. No big holiday parties, big bonuses for yourself…sorry., change your car… possibly

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The number one issue facing clients right now, regardless of how crappy the economy is, is media fragmentation. Now I am not a media expert. We have some, but not me. But after sitting in thousands of meetings with pie charts and those spread sheets of colored bars, I have come to one simple conclusion. Media fragmentation can not be solved with just a smart media planner. It’s solved with one simple big idea! One simple idea, your marketing big

 There’s lots of talk in the marketing world about using interactive and social media to complement search, banner ads, and offline marketing.  So much talk, and so many techniques/technologies, that it’s way too confusing.  I get emails and phone calls every day from friends, colleagues and clients who want to get involved but don’t have any idea how to start.  If you’re feeling the same way you’re in a very crowded pool.   Over the week-end I read a great book on social marketing that is…

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So, big surprise, a marketing guy screaming to go market… He just wants to make money from me. I can’t sell a car, a sofa, or my home. Why market my company now? No one is buying… Your right. Go open a new store in that hole you have your head in. According to the latest news. Big ticket items are all cemented to there sales floors, and the only thing selling is Malox, and fast food. mmmmm might be

Here’s a nice clean microsite for VW. This is what advertising should be on the web — it’s simple and interactive. Too many companies are stuck in the world of online brochures, and while there is a place for that kind of thing, it is not at the first touch point. In this site, Volkswagen… took what could have been headlines and body copy, and turned it into a fun demonstration of the new features in VW cars.
Here’s

One of the cool projects we’re working on right now for our client at Apptix is building an online community for small and medium businesses called Biztropolis…. The big idea is that small businesses need expertise they don’t have to grow their companies. They join Biztropolis to connect with other SMB’s who share their challenges or have the experience they need in areas like finance, sales and marketing, human resources, communications, personal development – even health and wellness. It’s

We could not be more excited. OK it’s auto’s during a massive recession. But these guys are very cool, they get it, and the Lindsay family could not be a more decent group. We have some how been very fortunate with our Automotive clients. Both Brown’s and Lindsay… are very good groups to work with and peg the top of the customer satisfaction index here in the Mid Atlantic. So the cool thing is, we get to do very fun