Archive for December, 2008

It’s Christmas already, I swear I thought it was a week from now. That’s what happens when you are working 7 days a week for a month straight. I suppose that is my Christmas gift to my self. A strong company that is very busy during this crappy economy. I am very thankful for that. And can only credit all the great folks that make up our happy agency. That and some very smart clients. It’s a massive team effort.…

I have now heard several low level retailers think they are so clever making bailout sales. For gods sake! What in the hell are they thinking? While you’re at it why not do a 9/11 sale. Come on down! we’re tearing down the building… It’s one thing to understand the emotion of the consumer, it’s another to slap them in the face with it. The term Bailout is a a lightning rod word. According to a recent poll done on…

I’ve been wondering why more businesses don’t optimize their websites.  It’s baffling. 
Opimization is the only way to make sure that you get as high a yield from your site as possible.  Whether your site is for ecommerce, lead generation or branding and awareness, you’re missing conversions if you don’t optimize.  It seems like only a third of sites are optimized today (Warning!  This number may not be statistically correct!  It’s the result of Susan Kearney’s walk around and ask survey, not real research).
What is website optimization? …