Archive for January, 2009

by Matt1/23/09

Microsoft PowerPoint - Rememberance Plaque

Life And Death At SmithGifford.

When I start stressing out about deadlines and what Director we can get for a TV spot, or will this ad win an award or is the client upset of or not, I am reminded that this is just marketing. And life goes on…. In these tough economic times, it’s family and friendships that are the true equity that we can draw on and support. This all came screaming to reality on Inauguration day. While watching Obama taking the oath…

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by Matt1/14/09

angry-marketing

Marketing To Angry Customers!

I suppose it was inevitable. First shock set in with the crash, then fear, now anger. Many of our retail clients are noticing an increase in complaints and frustrated customers. Even my wife who works for a Dr’s office has noticed folks being more on edge. All this should not come as a surprise. I recall working in San Francisco during and after the big earth quake. The same thing happened . It just got testy there for a while.…

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