Archive for February, 2009

I am not sure what to say. We want to scream at the top of our lungs from the highest building. We won the coolest account on earth, about earth, even under earth… But with all that is going in the world today… it just does not seem right to be happy. Business here is going very strong. I have been told it’s because we are a nimble company that can move fast in this new uncertain world. We live…

Call it a club sandwich if you want, just don’t call it a wagon wheel.
For years now, fellow marketeers and I have been filling whiteboards with visual representations of the ever-important integrated marketing plan. Our intentions were good and straightforward – show our clients all the necessary elements of their strategy and how we can provide every element of that cohesive plan. And how did we “show” this? Well, we drew a circle in the middle and a bunch…