Archive for March, 2009

I know its very trendy today to talk about the world coming to an end. It’s headline worthy, and no one really wants to talk about anything positive. I also know that images of car dealers shutting down and homes in foreclosure will grab the viewer. Kinda like an economic car wreck on the side of the road. And we all are rubber necking along the way. Not me. I refuse to get caught up in the negativity. It helps…

Just one month after Patrick joined SmithGifford, he finds himself at the podium picking up a fancy pants award. This year’s best in show broadcast at the Washington DC addy’s goes to the VA lottery for it’s dodge-ball spot. Kevin Richards – Art Director, Drew – Writer, Bruce – Creative Director, … Patrick… pick up and brag.. It’s all a team effort here. Congrats to all.…

This past Friday, the SmithGifford crew made a run for the border. This week, I’m gonna do it photo blog style for a change of pace. Enjoy.

Word is, the Cruchwrap Supreme’s name could have been the Mexagon, I think the deciders decided wrong. Here is the only source… I can find to corroborate this. And though his name is Jason and his icon is actually very similar to mine.We are not one and the same. I promise.

Some in

It was another Fast Food Friday, last Friday. Okay, I’m a little slow on the blog at times. This time we visited everyone’s favorite braided, red-headed, freckled faced girl. No, not Pippi Longstocking. Wendy. Okay, let’s get on with the critique.
First Impression
It’s the standard Wendy’s from the outside. Pretty much what was expected. But that’s good. It’s consistent and comforting.
Ordering/Signage
Once again we have an menu that’s hidden while in line. But Wendy’s is at least aware…

In today’s media world there are soooo many places to apply creative — from facebook to man hole covers to white panties … But it’s a beautiful thing when the media buy adds value to the creative message. And with an average bombardment of 3000 advertising messages a day, this is how you cut through the clutter!
These coffee cups and sleeves were created by New York ad agency Knarf for the Natural Resources Defense Council….
Nice work guys.

Last night we formally expanded our Falls Church office into the space next door. Basically doubling the space we now have here inside the beltway. And more importantly, creating a conference room that can handle 20 folks without sitting on someone’s lap. Something our HR dept frowns upon. All the walls are chalk board so each time there is a meeting it’s a custom room for the meeting. Unless it’s a meeting for a chalk company. Then it’s a normal…

A big part of SmithGifford’s culture is lunch. Last week we added a new wrinkle to our traditional lunch routine that we like to call Fast Food Friday. Fast Food Friday will be a sampling and critique of all the local fast food restaurants in the area until we run out of them or get sick. We’re doing all this because it’s not only going to be interesting and hopefully fun but with Roy Rogers as a client it’s important…