Archive for December, 2009

by Fred12/23/09

smithgiffordtree

A time to say, “thank you!”

What a year this has been. Global recession. 10 percent national unemployment rate. Adam Lambert appears on the American Music Awards. Smith-Gifford enters the top ten, and named the fastest growing agency in Washington DC.
Oy! What a year!
As we rush through this holiday season, trying to cram in every last party, every luncheon, every happy hour—as we try to balance deadlines and our intense work load, we sometimes forget the most important things – our friends, our family,…

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by Matt12/20/09

smithgifford-shovel

Bring On The Blizzard Blow Out Sales!

We are open, the parking is clear and all the computers are set on fast retail mode. Woo hoo! And no heart attack!…

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by smithgifford12/18/09

Twitter and the End of Good Manners

It’s fascinating to see how Twitter has evolved over the past 12 months. A little more than a year ago, fewer than five-hundred thousand people a month used Twitter. Since then, monthly traffic has exploded, and now according to Quantcast, monthly traffic exceeds 20 million unique visitors.
Now, I firmly believe that a very high percentage of this meteoric growth was caused by what I call “The Rise of the Bots and Spammers.” For a period of about three to…

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by smithgifford12/17/09

sad-guy

Fake Websites That Take Your Money! mmmm Let’s Talk Branding.

Durring this convergance of traditional marketing and digital media that we have been going through. One never ending theme keeps coming up. Click rates and bounce rates vs just simple marketing. I can’t tell you how many times I have been told by clients. Just get clicks. I don’t care what trick you use. A game… hit the squeel on the head. Whatever.  The same goes for many new companies that think that just by getting a web site up…

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by Matt12/14/09

SmithGifford Makes Top 10.

According to the Washington Business Journals Book Of lists, SmithGifford, has broken into the top 10 sized agencies in the Washington DC area. Also of note is that we are the fastest growing from 16 to 9. We are also excited because all the work despite the growth, is the best this year in our short 7 year history. Another bit of news is that now we are just about 30% digital from last years 0%. And next year we…

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by Matt12/3/09

Little City of falls church

SmithGifford launches new brand for the Little City Of Falls Church

I am proud to officially announce the launch of the branding effort for the City Of Falls Church. You can read more on the story here at the Falls Church News Press…

The New mark for the City.

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by Fred12/1/09

Roy Rogers is a “Persona”

Roy Rogers Restaurants is a persona — at least according to Klout.com…, a website that measures influence on topics across the social web to find the people the world listens to. Do your followers re-tweet your posts? Do you actively engage in conversations with them? And with the prevalence of bots on Twitter, how many of your followers are actually real? Klout.com, a start-up based in New York and Los Angeles can give you some answers to those questions.

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