Archive for February, 2011

If you know anything about Karen you’ll know that after her impressive tenure at Arnold Worldwide she could be going anywhere in the world. But she chose SmithGifford as her next home. We’re so excited we can barely sit down long enough to write this. But equally important, she chose to stay here in DC. Because like us, she believes in the DC advertising community and is staying to help it (and us) grow. Our agency had it’s most successful…

Sometimes we make ads, sometimes we satirize them. And sometimes we do both at the same time. To solicit donations for Melwood, we pointed out the opportunity that is contained by a donated used car. Shot in the Bonneville Salt Flats in Utah were every high falutin’ car has been filmed since the 1960s, this spot makes fun of the genre while making its point. Since the spot started running, online traffic has hit a record high. And that’s the…

I will try not to make cracks about Rick Santorum. Oops, sorry. Let me start over.
It seems that Rick Santorum may be the butt of a tactic called a Google Bomb. Oops! There I go again. Sorry!
This is too easy.
For those of you who have not followed this, former Pennsylvania senator Rick Santorum has what he calls a “Google problem….” This “problem” goes back more than 8 years, when Santorum made comments comparing

A little while back the Washington Auto Show was in town. We decided a great way to get the word out about Melwood and their new car model “The Opportunity” would be to have a booth at the show. Among all the shiny chrome and sleek new designs we definitely stood out. Check out these pictures of the booth setup and see if you agree.
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So, we’re in a client meeting last week and somebody took this picture of Matt. Here’s the question, what is the caption for this pic?
We want you to come up with the funniest caption. Name it and lunch is on us!
Rules:
The caption must be an original idea.
No exceedingly foul language, but slightly off-color humor is encouraged.
Keep it simple short and funny.
Have fun!
We’ll pick the best winner, and get in touch with you and

Identity Protection is a growing issue and although people don’t fully understand it, the whole thing sure makes them feel uncomfortable. These two spots come at the issue from two different angles. The first lets you know that Identity Guard makes it okay to trust the world again. The second identifies the uncomfortable moments you wish you could protect yourself from. Banners explain the relation between your credit score and your ability to purchase things. In the last six months…

For the Terra Cotta Warriors exhibit, rather than do just a print campaign or a TV campaign, we decided to hit people from every angle, starting with environmental and social. The word spread fast and before the exhibit even opened the first few weeks were sold out. We expanded the advertising to the metro, in cinemas, radio and created viral videos, commissioned a rap video and ran banner ads. Soon they had sold out every ticket for every day for…

A small bank that everyone loves. So we took its personality and gave it an icon. Smart. Witty. Fun. What’s more charming than a fox who’s on your side? We introduced him via print, TV and web and deposits shot up almost immediately.
Return to Work

“Free Chicken” :30 | TV

Free Checking | Print

Not Changing | Online

ATM | Print

Williamsburg: Hat | Print

Williamsburg: Red Coat | Print
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Most car dealers yell and scream. We thought we’d present an actual idea – that a car dealer might care that you get the car that’s right for you. With less sell and more understanding, the dealer became more approachable. Their sales are through the roof, in a time where many car dealers can barely give them away. The dealer group remains in the top tier in the Washington area.
Return to Work …

“Mechanic” :30 | TV

“Wipers” :30 |