Archive for March, 2011

We highlighted St. Bernadine, the patron saint of advertising at this year’s ADDYs. You can see St. Bernadine’s influence… on many of the great ad campaigns in history.

It was billed as “The Festival of Saint Bernadine.” Who was Saint Bernadine? Why he was the patron saint of advertising, and he looked down upon SmithGifford very fondly last night as we captured a total of 16 ADDYs at the annual awards gala for the Ad Club of Metropolitan Washington. Among the awards we won were two Gold ADDYs for our work with Melwood…, including Best of Broadcast for the 2011 Melwood Opportunity.
.
We also

The lord works in mysterious ways. Ever since we discovered St. Bernardine, the Patron Saint of Advertising and Public Relations, and successfully pitched him as a theme for this year’s ADDY Awards, we have been blessed with a holy trinity of good fortune. The first, of course, is that Karen Riordan… has agreed to join our agency as our new president. The second is a new business win just last week. And the third is that Father Guido Sarducci has

…
Social media management and blogging are important services we provide for our clients. With millions of people using Facebook and Twitter, we help our clients reach and connect with their audience through these social networks. The benefits of maintaining a business blog are also well documented. Content is still king and regular posting to your corporate blog  not only helps to improve site search ranking, it also creates additional value by helping strengthen the relationship our clients have with their

…
To say I am overwhelmed by the well wishes and congratulations of the past few days is an understatement.
Thanks to all who tweeted, friended me or emailed and called to convey congratulations.
The one thing this move to SmithGifford has reinforced for me, is how small and tight the advertising community is.  And nowhere is that more evident than here in DC.  Which is one of the reasons why I am so excited to stay here in this market.