In my never ending quest to find bad media and creative combo buys, I came across this yesterday. Now, on the surface one might see that the buy is a good one. People searching for info on England right now is a huge traffic source. But not for other places. I can see the media folks for the Irish Tourist Board saying, hey lets get some attention over here. ONLY! Those darn terrorists seem to have the PR covered on…
Archive for April, 2011
Social Marketing Faux Pas – Mistakes Companies Too Often Make
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If your company is considering a social media marketing initiative, please read this. It could save you a lot of time and energy.
Twitter is not a strategy. Companies often confuse tactics for strategy. Companies who don’t understand the new tools of social marketing – Facebook, Twitter, or YouTube – often think the only thing they need to do is to start a Facebook page, or a Twitter feed, or post a few videos to YouTube. Why? What do you
Artisphere: A place of our own for advertising professionals in DC?
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Friday night I attended the opening reception for the newest addition to Artisphere: “HERE,” the new restaurant and bar to nourish us, as we soak up the creative atmosphere that is Artisphere. It was a time of celebration, good food and good times. As a Board member I proudly showed off Artisphere to my colleagues at SmithGifford. It’s easy to forget what an impact Artisphere has on the senses if you are in the space many times…but such a kick
