Every now and then you come across advice that is just so darn right that you have to share it with the world. So, that’s what I’m doing here. Kim Kadlec, the worldwide VP of marketing at Johnson & Johnson shared her views the other day at the OMMA Global conference…. She talks about the need to “shift from reach and frequency to reach and relationships if we want to engage consumers. Marketers and agencies need to connect
Archive for September, 2011
“Old rules” for a new social media world
Advertising Week DC 2011
Even though there’s no such thing as a dumb question, there are embarrassing questions. You know the ones–How old is too old to be in social media? How do I get people to click on a web banner? Where do I take clients to lunch? All those questions about advertising that you’re afraid to ask your boss will be answered. And that’s where ADWKDC 2011 comes in. And SmithGifford. When we were tapped by the DC Ad Club to come…
Do you have Klout?
In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet
