Archive for January, 2012

Last night we all set out to go see the VIP tour of the Washington Auto Show…. What a great show by the way. GM and Ford rule the roads for sure. If you want feel American “know-how” and power..it’s a must go to. The new Lexus is INSANE as well. One of the true highlights of last night was a dinner with Roger Penske… And a couple hundred others.. but that did not stop Suzy from going up

Today’s word is hybrid, a vehicle using more than one power source. I attended a public policy event for the Washington Auto Show, hosted by National Journal and one of the panelists threw out a bold, brash comment that to date, auto makers have done a terrible job marketing hybrids.  Her point was that marketing has been mainly to urban audiences who don’t have garages to house these cars, nor the need to travel a long distance, therefore they’ve totally missed the…

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First, let me say how nice it is that you visited us today. From all our data tracking, you appear to be a smart person. Well educated and have a deep interest in marketing. I might also add, that you have wonderful taste, and very good at what you do. If you are like our clients and staff, and I am sure you are. You also know how to choose a humble marketing company to do your amazing ads. I

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Martin Luther King Jr.
Mr. King was a Great man, he worked for peace. He worked through things peacefully. He and Rosa Parks never gave up. Mr King is most famous for his I have a dream speech. Let us honor him today and remember that you should never give up.
Grace Riordan

This week’s word is REMEMBRANCE, which is the act of remembering.
A lot of times it is used to refer to events and holidays, like Memorial Day or the anniversary of 9-11.
I chose the word because the advertising community lost two amazing men in 2011, both of whom I had the pleasure to work with and learn from.
The first person on my mind today is my former colleague and friend Greg Sedgwick who would have celebrated a birthday…

The food at these creative restaurants comes as lots of small, creative plates that make up a wonderful meal. We market it the same way. Instead of heavy, mainstream media buys, we create lots of smaller, tactical marketing bits that together make up a surprisingly powerful presence in the city. Chef José Andrés continues to gain popularity as does his restaurants.
Return to Work
 

Vornado Poster | Print

Vornado Campaign | Print

Tomatina Check Presenter | Print
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Tomatina Festival

Melwood helps fund programs for people with disabilities. Our job is to tell the stories of these people in a positive, happy light. To make them cool and hip and show who they really are we used high-contrast colorized photos that put the people front and center. Now when people donate a car or money they understand they are really donating an opportunity for a person with a disability to get a job. We also redid their website. It’s perfect.…

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This week’s word -given the start of a new year – seems very appropriate: Relevance.
I was shocked and a bit sad to hear this morning on NPR that the grand old brand KODAK was notified by the New York Stock Exchange that they are in danger of being de-listed, unless they can get their stock price consistently above…$1.
“You’ve got to be kidding!” I thought.  Surely they have struggled through the digital age, but I was shocked because I