Senior-level experience and ahead-of-the-curve thinking aren’t antithetical – not here, anyway. We believe in 100% teamwork with all those at the table, working in a way that inspires greatness in our client relationships, our creative output and our people. Anything less would be aiming too low.

 

We funnel all that senior experience into deep areas of expertise: 

Matt Smith / CEO

Matt redefines passionate. When he gets behind a cause nothing will stand in his way. He’s the same way when it comes to advertising. His special talent is putting together lots of diverse points of view and distilling them into one simple, big idea. With over 35 years in marketing, After winning literally every award out there,  at some of the worlds top agencies, including Chiat/Day, Ammirati & Puris, Hill Holiday, to his last official job as ECD of Arnold Worldwide. Matt started SmithGifford over 13 years ago and has never looked back.  Matt is on many boards, and been voted "Pillar Of The Community" and takes great pride in SmithGifford being named one of the top 10 places to work in DC.

Lisa Biskin / Creative Director, Copy

Lisa has been helping brands find their voice and their followers for 25 years. Her work has delivered the message for Amtrak, The Washington Post and washingtonpost.com, Norfolk Southern, Newseum, Library of Congress, Con Edison of New York, Inova, Virginia Hospital Center and National Geographic magazine and museum, WAMU-FM and WHUR-FM, to name a few. Her work has brought home the awards hardware, too, including One Show silver pencils, a Radio Mercury Award, Obies and an EFFIE, and has appeared in CA, Archive, Ads of the World and Adweek. Some speculate that her master's degree in fiction writing provided the perfect training for the ad biz, but Lisa begs to differ.

 

Fred Krazeise / Director of Social Media & Inbound Marketing

Fred believes that social media marketing is not new. It’s just enjoying a renaissance because of new technology. It’s about connecting directly with your customer, giving them information that is relevant, and communicating that information in a way that allows the customer to make meaningful connections. Prior to joining SmithGifford, Fred was Associate VP, Marketing & Product Planning for Sharp Electronics. Fred led a multidisciplinary marketing team that created SharpPlace.com, the online direct-to-consumer store for Sharp.

 

Trisha Holman / Account Services Director

The eye of the hurricane, Trisha excels at efficiently handling the most Byzantine task, breaking it down and laying out a detailed plan. It’s why her last agency relied on her to handle their relationships with Honda, Toyota, Subaru, Ford, Mazda, Nissan and BMW. Her tenure at a boutique firm involved her in all aspects of marketing: creative, account management, vendor relationships, contracts, accounting and recruitment. While at SmithGifford, Trisha has managed McDonough School of Business, Identity Guard and José Andrés’ Jaleo and China Poblano.

 

Bill Cutter / Creative Director, Art

Before joining the SmithGifford team, Bill was Vice President, Associate Creative Director at Arnold DC. Throughout his 30-year career, Bill has led creative teams at agencies in Atlanta, Los Angeles, Chicago, Detroit and Washington, DC working on clients like Amtrak, Norfolk Southern, Mazda, PBS and L.L. Bean. His healthcare experience is extensive and includes: Virginia Hospital Center, Blue Cross Blue Shield FEP, American Association of Orthopedic Surgeons, Anthem Blue Cross and The University of Michigan Hospital. He is a graduate of the College for Creative Studies, where he earned a Bachelor of Fine Arts in Graphic Design.

 

Suzanne Smith / Chief Operating Officer

Suzanne is a good person to know if you want to run an ad agency. She's also good to know if you want to do business with one. She's smart. She's organized. She has a left brain bigger than the rest of ours combined. It must be all her years working at Chiat/Day, Young & Rubicam, and WB Doner. For someone who wears as many hats as she does, Suzanne is incredibly focused. She keeps us headed in the right direction, while keeping her eye on a dozen other issues. Suzanne does exactly what her title says; she keeps us operating.

 

All those smiles have vast experience in the following categories:

  • Destinations / Hospitality - hotels, state and national tourism boards

  • Travel - passenger rail, cruise lines

  • Automotive - manufacturers, dealerships, parts, rentals

  • Financial - banking, insurance, identity theft

  • Healthcare - hospital systems, insurance plans, medical groups, IVF, organ donation

  • Technology / Start-ups / Software

  • Franchises

  • Restaurants / Food Service

  • B to B - freight rail

  • Retail - furniture, computers, malls, clothing

  • Media - newspapers, public radio

  • Associations / Trade Groups

  • Arts / Museums