What We Believe
You don’t have to be an entrepreneur to think like one. You just have to be open to new ways of doing things. You have to be bold. You have to be ready to go out on a limb and try something different. Because different is good. Different gets you noticed. Different moves the needle and makes customers interested in what you are selling. You won’t increase your sales 12% over last year by doing the same thing everyone else is doing.
Very few of our clients are genuine entrepreneurs, but they all act like it. National Geographic Museum is heavy into guerilla, interactive and environmental and they had a sell-out exhibit. It takes courage, but the rewards are measurable.
How We Work
We create strategies and insight. The ads, tweets, stunts, banners, gigantic straws and microsites are just the fun part. Because a great idea doesn’t need a TV spot. Or a print ad or a banner or a microsite or a facebook page. It needs the right mix of them all. And they all need to deliver the same message because it’s all going to the same place – the consumer’s head. That’s why we don’t have a formula, or a business model that is based on media spend. Every client needs a different mix and we’re comfortable working across all media equally.