Author Archive

by Bruce3/21/12

2012 ADDY Awards

SmithGifford wins big at 2012 ADDY Awards


Okay, so we’ve finally recovered from ADDYs and St. PADDYs Day last week and wanted to say Congratulations and Thank you to our clients, who helped us win BIG again this year.
ADDYs remain the American Advertising Federation’s big awards show of the year.   Gold winners get a chance to advance to regionals (and our regional District is big and competitive since it includes DC, Baltimore and NYC) and then a chance for fame and glory at the national ADDYs

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by Bruce11/9/11

Inova TV

The future of your company’s health


If you’ve been following the field of healthcare you know that one of the new exciting developments is called predictive medicine, or genomics. Based on your individual genetic make up, doctors can predict which diseases you are more likely to have, and maybe start preventing or preparing for them. Our new client, Inova Health Systems, is a pioneer in this field, and thus the tagline “Join the future of health.” The more I learned about this way cool concept, the

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by Bruce3/7/11

Sarducci

Praying works. Just ask Father Guido Sarducci.


The lord works in mysterious ways. Ever since we discovered St. Bernardine, the Patron Saint of Advertising and Public Relations, and successfully pitched him as a theme for this year’s ADDY Awards, we have been blessed with a holy trinity of good fortune. The first, of course, is that Karen Riordan… has agreed to join our agency as our new president. The second is a new business win just last week. And the third is that Father Guido Sarducci has

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