Author Archive
by Fred5/7/12
From: BestEducationDegrees.com…
What a difference a generation makes. Back in 1982 kids were:
More likely to smoke cigarettes and smoke pot
Less likely to practice safe sex
More likely to have a driver’s license
If you’re a parent, do your kids have it better today than in 1982? Share your views?
Read more 
Topics: market research, Marketing, SmithGifford | No Comments
by Fred5/4/12
…
Get out your fake mustaches and ignite the hot sauce. We are having a nice lunch today!
Read more 
| No Comments
by Fred3/27/12
…
Our friends at Mashable today reported the results of some VERY preliminary research on the new Facebook timeline and its’ impact on brand pages. The upshot? The timeline gives brands a 46% lift in engagement. It’s early folks, and the survey sample cited in the research was very small so let’s not get carried away. But, the research indicated that engagement with videos and photos has actually increased by 65%. In the new timeline, images are much larger, so researchers
Read more 
Topics: brand content, brand engagement, changes to Facebook timeline, Facebook, Facebook timeline, Social media, social media marketing, timeline cover, user engagement | No Comments
by Fred3/26/12
I came across a brilliant article online at Forbes.com today – The Myth of Social Media Tactics versus the Reality of Social Business Strategies…. Right on, right on, right on. The piece focuses on my main pet peeve when working with clients on social media projects. The sad reality is that most companies confuse tactics for strategy. They think that having a presence on Facebook or Twitter (or god-forbid Google+ or Pinterest) is somehow going to radically transform their
Read more 
Topics: developing a social business, employee guidelines for social media partcipation, Social media, social media marketing strategy, social media marketing tactics, social media strategy | No Comments
by Fred2/1/12
A little bit of history was made yesterday at the Washington Auto Show…. For the first time ever, a sitting president visited the show and we were there. Bruce, Karen, Trisha and I were there to witness a little bit of history unfold before our eyes. The Washington Auto Show has been held every year since 1921. That’s a lot of years, and a lot of presidents (15 to be exact). 15 presidents since the auto show started in
Read more 
Topics: auto, automotive industry, new cars, President Obama, President Obama visits the Washington Auto Show, washington auto show | No Comments
by Fred11/16/11
…
This is our latest post in a series on how to create a viral video. Please pay attention.
The formula is simple.
1. Take one celebrity (in this case Hilary Clinton), who has SEO weight. That means people are already searching for her.
2. Add nudity. People search for other naked people on the Internet.
3. Result = lots of searches for Hilary Clinton+nudity = viral video.
And here’s the video that’s been grabbing all of the eyeballs on YouTube.
Read more 
Topics: Hilary Clinton, how to create a viral video, public nudity, tiki torch, viral video, YouTube | No Comments
by Fred10/31/11
Every now and then you have the pleasure of working with a client who is able to simply move you. And that’s what we have with Melwood. For those of you who don’t know, Melwood is a non-profit organization located in Upper Marlboro, MD. It’s mission is to create jobs for people with disabilities. You may also know them as the place where you can donate your used car…, but they are much more than that. There are
Read more 
Topics: ad campaign, car donation, Melwood, recent work, SmithGifford, Social media | No Comments
by Fred9/28/11
Every now and then you come across advice that is just so darn right that you have to share it with the world. So, that’s what I’m doing here. Kim Kadlec, the worldwide VP of marketing at Johnson & Johnson shared her views the other day at the OMMA Global conference…. She talks about the need to “shift from reach and frequency to reach and relationships if we want to engage consumers. Marketers and agencies need to connect
Read more 
Topics: agency, branding, connecting., engagement, Johnson & Johnson, Kim Kadlec, marketer, Marketing, Mediapost, OMMA, SmithGifford, social media marketing | No Comments
by Fred9/22/11
In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet
Read more 
Topics: "social media marketing", digital echo, Facebook, Fashion Week, Foursquare, Google, influence, Klout.com, metrics, online influence, research, SmithGifford, Social media, social media engagement, Spotify, Twitter, YouTube | No Comments
by Fred6/17/11
Once more, we see that talking animals are a cinch to go viral. More than 41 million views since it was uploaded on May 1st.
And if you don’t like that one, here’s another video that made the national news. Young Trent, who is just a year old definitely captured the attention of this big cat at the Cheyenne Mountain Zoo.…
Read more 
Topics: "social media marketing", making a viral video, Online, Twitter, Viral video techniques | No Comments