Author Archive

 
 
And introducing Oreo below. The newest addition to the family. She is interning with one of our summer interns. Hank.
At SmithGifford we have a policy that allows folks to bring there dogs to work whenever they want. It’s surprisingly peaceful and a huge help in the stress area.. Also not photographed are Emmit, and Banks. Who stayed home today.…

Thanks to Rush Limbaugh we had another fun chance to spread the gospel of smart marketing to the masses on the Sunday morning talk show viewing audience.

We have Julius Caesar to thank for leap day! And our special “Leap Year special team” to thanks for today’s all day festival.
As a back ground, Caesar was behind the origin of leap year in 45 BC. The early Romans had a 355 day calendar and to keep festivals occurring around the same season each year a 22 or 23 day month was created every second year. Julius Caesar decided to simplify things and added days to different months…

If you were watching ABC-7 on Sunday morning, there I was… on the screen talking and not sure what I was saying.. Something strange happens to me when the cameras turn out… The topic was the Super Bowl… So I went off a bit..  Last week when all the Super Bowl ads were released to the hounds of the media, I sat there in front of my lap top, with my jaw on the keys.. Was I seeing all this

Last night we all set out to go see the VIP tour of the Washington Auto Show…. What a great show by the way. GM and Ford rule the roads for sure. If you want feel American “know-how” and power..it’s a must go to. The new Lexus is INSANE as well. One of the true highlights of last night was a dinner with Roger Penske… And a couple hundred others.. but that did not stop Suzy from going up

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First, let me say how nice it is that you visited us today. From all our data tracking, you appear to be a smart person. Well educated and have a deep interest in marketing. I might also add, that you have wonderful taste, and very good at what you do. If you are like our clients and staff, and I am sure you are. You also know how to choose a humble marketing company to do your amazing ads. I

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Martin Luther King Jr.
Mr. King was a Great man, he worked for peace. He worked through things peacefully. He and Rosa Parks never gave up. Mr King is most famous for his I have a dream speech. Let us honor him today and remember that you should never give up.
Grace Riordan

Way to go Best Buy, ya had to go and piss off Santa.. Thought you were being so clever in your holiday ads touting how your gifts are better than Santas..  See the spot here

 
Well, not so funny today are they? If we ever wanted proof that Santa is real.. Google best buy and Santa today… and your CMO, does he, or she still have a job? Or is the argument that the ads worked so well that…

…Over the past few weeks, we have joked about all of us losing our minds. Silly dumb things make us laugh, and dumb stupid things make us crazy.  Yesterday, and it was late, like 10pm…Karen said, “I have lost my mind!” We all asked if tomorrow, meaning today, would she bring her brain with her to work, so… it became ‘Bring Your Brain To Work Day’ here at SmithGifford.  Almost everyday is such a day. We just thought we would

It all started in June when someone turned on some sort of “I want TV” machine. So we got going. First with Middleburg Bank with two new fox commercials, Then Melwood which will break in a week, then Washington Gas, and Steal My ID. Plus one that is being wrapped up now for another client. All in three months. Pheeww! We have all gained weight from those red licorice stick things at the craft service table, and from stress eating.…