China Poblano
A cool video made to run on The Cosmopolitan Hotel’s large, high-def screens promoting José André’s restaurant in Las Vegas.
Steal My ID
People pay attention when you take things away from them. This online effort promoted a fictitious company that offered to steal people’s identity for a fee when they had become too destitute to value it anymore.
Identity Guard “Mug Shots”
We did a whole series of quick, webcam-produced online vids to encourage current members to…
SmithGifford is in it to win it–the Lottery, that is. We’ve got 10 SmithGifs out of the 19 employees in the ticket pool. Bruce did the math over lunch. When we win big, each of us walks away with $29,300,000. With that money, we’ll buy new laptops so that we can work from home. Our new homes on private islands.…
Today is March 14th, or as mathematicians like Bruce like to call it, 3.141592653589 day. Or as I like to call it, Pie day.
More info here:
http://www.piday.org/million.php…
The food at these creative restaurants comes as lots of small, creative plates that make up a wonderful meal. We market it the same way. Instead of heavy, mainstream media buys, we create lots of smaller, tactical marketing bits that together make up a surprisingly powerful presence in the city. Chef José Andrés continues to gain popularity as does his restaurants.
Return to Work
Vornado Campaign | Print
Tomatina Check Presenter | Print
…
Tomatina Festival
Melwood helps fund programs for people with disabilities. Our job is to tell the stories of these people in a positive, happy light. To make them cool and hip and show who they really are we used high-contrast colorized photos that put the people front and center. Now when people donate a car or money they understand they are really donating an opportunity for a person with a disability to get a job. We also redid their website. It’s perfect.…
About T-minus 24 hours until Christmas Eve (and we’re about halfway through Hannukah). That’s right, it’s time for the agency eCard. We cut it close, but don’t worry, we didn’t forget to make an one this year. Although we did flake out a little…
…
This year, no mute button.
Despite having the top-rated identity theft protection product on the market, consumers continue to remain largely apathetic about the problem of identity theft and the need to proactively protect themselves…
Even though there’s no such thing as a dumb question, there are embarrassing questions. You know the ones–How old is too old to be in social media? How do I get people to click on a web banner? Where do I take clients to lunch? All those questions about advertising that you’re afraid to ask your boss will be answered. And that’s where ADWKDC 2011 comes in. And SmithGifford. When we were tapped by the DC Ad Club to come…
SmithGifford is a full-service advertising agency with experience working with franchise groups and cause-related issues. Our strength is strong creative, based on a smart, simple strategy. Typically we create a central, national campaign then also create individual elements and customizable versions so local and regional groups can personalize the materials when needed.In addition to working with many energy companies such as Dominion, SCANA, JEA, Virginia Power and Washington Gas, we have worked with the Pew Center on Global Climate Change,
 |
        |
