A little bit of history was made yesterday at the Washington Auto Show…. For the first time ever, a sitting president visited the show and we were there. Bruce, Karen, Trisha and I were there to witness a little bit of history unfold before our eyes. The Washington Auto Show has been held every year since 1921. That’s a lot of years, and a lot of presidents (15 to be exact). 15 presidents since the auto show started in

Last night we all set out to go see the VIP tour of the Washington Auto Show…. What a great show by the way. GM and Ford rule the roads for sure. If you want feel American “know-how” and power..it’s a must go to. The new Lexus is INSANE as well. One of the true highlights of last night was a dinner with Roger Penske… And a couple hundred others.. but that did not stop Suzy from going up

Today’s word is hybrid, a vehicle using more than one power source. I attended a public policy event for the
Washington Auto Show, hosted by National Journal and one of the panelists threw out a bold, brash
comment that to date, auto makers have done a terrible job marketing hybrids.  Her point was that marketing
has been mainly to urban audiences who don’t have garages to house these cars, nor the need to travel a…

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First, let me say how nice it is that you visited us today. From all our data tracking, you appear to be a smart person. Well educated and have a deep interest in marketing. I might also add, that you have wonderful taste, and very good at what you do. If you are like our clients and staff, and I am sure you are. You also know how to choose a humble marketing company to do your amazing ads. I

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Martin Luther King Jr.
Mr. King was a Great man, he worked for peace. He worked through things peacefully. He and Rosa Parks never gave up. Mr King is most famous for his I have a dream speech. Let us honor him today and remember that you should never give up.
Grace Riordan

This week’s word is REMEMBRANCE, which is the act of remembering.
A lot of times it is used to refer to events and holidays, like Memorial Day or the anniversary of 9-11.
I chose the word because the advertising community lost two amazing men in 2011, both of whom I had the pleasure to work with and learn from.
The first person on my mind today is my former colleague and friend Greg Sedgwick who would have celebrated a birthday…

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This week’s word -given the start of a new year – seems very appropriate: Relevance.
I was shocked and a bit sad to hear this morning on NPR that the grand old brand KODAK was notified by the New York Stock Exchange that they are in danger of being de-listed, unless they can get their stock price consistently above…$1.
“You’ve got to be kidding!” I thought.  Surely they have struggled through the digital age, but I was shocked because I

About T-minus 24 hours until Christmas Eve (and we’re about halfway through Hannukah). That’s right, it’s time for the agency eCard. We cut it close, but don’t worry, we didn’t forget to make an one this year. Although we did flake out a little…
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This year, no mute button.

Way to go Best Buy, ya had to go and piss off Santa.. Thought you were being so clever in your holiday ads touting how your gifts are better than Santas..  See the spot here

 
Well, not so funny today are they? If we ever wanted proof that Santa is real.. Google best buy and Santa today… and your CMO, does he, or she still have a job? Or is the argument that the ads worked so well that…

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This is our latest post in a series on how to create a viral video. Please pay attention.
The formula is simple.
1. Take one celebrity (in this case Hilary Clinton), who has SEO weight. That means people are already searching for her.
2. Add nudity. People search for other naked people on the Internet.
3. Result = lots of searches for Hilary Clinton+nudity = viral video.
And here’s the video that’s been grabbing all of the eyeballs on YouTube.