Mashable… published a superb Infographic created by PostRocket. It’s the best summary of how the Facebook Edge Rank algorithm works that I’ve seen so far. Three key highlights for you:

96% of fans do NOT go back to a brand’s Facebook page after they “like” it
On average, only 16% of your fans will see your posts, and
In the United States, people spend more time on the Facebook news feed than on the Huffington Post, New York Times, CNN,

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I have always loved TweetDeck. And when Twitter acquired TweetDeck for $40 million back in 2011, I became very worried. I was worried that they would mess with the beautifully elegant Adobe Air application that sat on my desktop. And mess they did. The new web-based TweetDeck never seemed to work as well. And then just a few weeks ago, Twitter announced that it was killing off it’s Air app for the desktop, iPhone and Android.
What would I do?

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Back in the day, not that long ago really . . . Twitter was a social media utopia. People would follow everybody. It was, “You follow me, I’ll follow you.” That all changed as Twitter gradually morphed into a network of D-list celebrities, spammers and skeevy Internet marketers.
There are still many reasons for brands to develop a strong presence on Twitter. The infographic above provides some of the ways in which you can do that. In the end, it’s

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Once again we are happy to announce that we won a mess of awards at last nights big shindig! Thanks to national Geographic, Lindsay Automotive, WANADA, and Think Food Group for sharing the joy of great work. What makes us the proudest of all this is that year after year we seem to pull it off.  The work last night was fantastic, the highlight of the evening was seeing great work happening in D.C. Innovative smart work ruled the day.

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Here is something you don’t see everyday. A massive Twitter storm when the Pope was announced, click on video below.

When I die, I hope that someone writes such an amazing obit for me. This is like an amazing pizza or hamburger. It’s such a simple premise, yet so hard to do well. This particular obit is so well written we want to hire this writer to make great things happen for other things out there. What a joy to read such a sad thing. Harry I am sure is exceedingly proud of  his daughter for writing this. Amazing. There…

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It’s the oldest privately-owned company in the United States. They have been making products since 1623. That’s not a typo – since 1623. 390 years! And they dominate the market, owning more than 50 percent of the world market share for their products.
Who are they? They are Zildjian, a family-owned business based in Norwell, MA. They make the finest cymbals in the world – used by orchestras, bands and rock stars all over. The business has stayed in the

Clients often ask me when this social media fad will blow over. I tell them, it won’t. It will evolve and somewhere in the world the next Mark Zuckerberg… is creating the next Facebook, or Google, or eBay.
I was blown away by the infographic above. Every 60 seconds on the Internet,

695,000 Facebook status updates are made
98,000 Tweets are tweeted
3,600 Photos are uploaded to Instagram
100 New LinkedIn accounts are opened
60 New Blogs are created
320

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If you have been here in the past 8 months you have no doubt met Oreo. She greets everyone here with a wag and a smile; something she has learned from Ruby her older sister from day one. Ruby runs HR. Oreo is the receptionist and is learning the tricks of the trade when it comes to helping folks concept and deal with the day-to-day dealings of deadlines and drama. I just saw that there was a study indicating that

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Technology and innovation happens so quickly these days that people often forget that at some point, things have to be done for the first time. And the cinematic innovations of Petro Vlahos, who died on February 10 definitely fall into that category. He created the blue and green-screen and composite photographic techniques that are still used to this day and have influenced every film from the Oscar-winning Ben Hur in 1956, Mary Poppins (1964) and the entire “Star Wars” saga.