And introducing Oreo below. The newest addition to the family. She is interning with one of our summer interns. Hank.
At SmithGifford we have a policy that allows folks to bring there dogs to work whenever they want. It’s surprisingly peaceful and a huge help in the stress area.. Also not photographed are Emmit, and Banks. Who stayed home today.…
It’s A Dog Eat Dog World At SmithGifford.
Kids: then and now
From: BestEducationDegrees.com…
What a difference a generation makes. Back in 1982 kids were:
More likely to smoke cigarettes and smoke pot
Less likely to practice safe sex
More likely to have a driver’s license
If you’re a parent, do your kids have it better today than in 1982? Share your views?
May the 4th be with you and happy “Cinco de Mayo!”
…
Get out your fake mustaches and ignite the hot sauce. We are having a nice lunch today!
New campaign for Lindsay
We love it when our clients truly listen to their customers. That’s why we were so excited when Lindsay Automotive Group… requested a campaign that demonstrates their attentiveness to customer service. These spots show how Lindsay is always thinking and always working to improve what they do. For better or worse.
Odds
SmithGifford is in it to win it–the Lottery, that is. We’ve got 10 SmithGifs out of the 19 employees in the ticket pool. Bruce did the math over lunch. When we win big, each of us walks away with $29,300,000. With that money, we’ll buy new laptops so that we can work from home. Our new homes on private islands.…
Early Research Shows Facebook Timeline Positively Boosts Brand Engagement
…
Our friends at Mashable today reported the results of some VERY preliminary research on the new Facebook timeline and its’ impact on brand pages. The upshot? The timeline gives brands a 46% lift in engagement. It’s early folks, and the survey sample cited in the research was very small so let’s not get carried away. But, the research indicated that engagement with videos and photos has actually increased by 65%. In the new timeline, images are much larger, so researchers
Social Media Strategy versus Tactics
I came across a brilliant article online at Forbes.com today – The Myth of Social Media Tactics versus the Reality of Social Business Strategies…. Right on, right on, right on. The piece focuses on my main pet peeve when working with clients on social media projects. The sad reality is that most companies confuse tactics for strategy. They think that having a presence on Facebook or Twitter (or god-forbid Google+ or Pinterest) is somehow going to radically transform their
SmithGifford wins big at 2012 ADDY Awards
…
Okay, so we’ve finally recovered from ADDYs and St. PADDYs Day last week and wanted to say Congratulations and Thank you to our clients, who helped us win BIG again this year.
ADDYs remain the American Advertising Federation’s big awards show of the year. Gold winners get a chance to advance to regionals (and our regional District is big and competitive since it includes DC, Baltimore and NYC) and then a chance for fame and glory at the national ADDYs
Happy Pi Day
Today is March 14th, or as mathematicians like Bruce like to call it, 3.141592653589 day. Or as I like to call it, Pie day.
More info here:
http://www.piday.org/million.php…
SmithGifford On ABC Washington Business Report.
Thanks to Rush Limbaugh we had another fun chance to spread the gospel of smart marketing to the masses on the Sunday morning talk show viewing audience.






















