Facebook recently has made some pretty notable changes. Besides going public and their stock suffering from it. They have introduced many new features for brands and businesses as well. ‘Free Ad Templates’ and making certain ads (video) available to all advertisers, just to name a few. A more noted feature on our previous post about ‘Promoted Posts‘ for brands with 500 or more followers, remains one of the more dramatic additions to increasing a brand’s reach and appearance on follower’s news feeds.
Within the week, Facebook hopes to connect with Airtime and Youtube to create a video chat program much like chat roulette minus the naked men. Random video chatting has never really been a popular device for most internet users, however Airtime has had some big celebrity backers that could cause Facebook to change the tides for them.
If you haven’t noticed already, there will be some changes on your timeline, as well as some of the brand you follow. Facebook claims to have doubled it’s photo sizes, which show up in a stream as one large photo with 3 smaller photos under it. Obviously this pushes the Tumblr aspect and photo orientation Facebook has been slowly working towards, as well as offering higher quality photos.
The biggest announcement of Tuesday remains with teenagers though. Many sources are pointing out that Facebook may be removing its minimum age requirement of 13. Previously, Facebook took pride in its self censoring and monitoring capabilities which prevented young children from accessing the social media site. However, the battle must be took strong for them as they seem to have given in. With all these recent dramatic and minor changes Facebook is trying to continue to be relevant and ‘new’ to users, not letting time and technology push them away.
A more open ended thought, many analyst have expressed their opinion on Facebook ending within the next few years. What are your thoughts on the changes, age management and they longevity of Facebook?