I have always considered myself an out of the box thinker. I also have no problem pushing buttons sometimes to get folks attention. But always with a good reason.. Attention for attention sake seems like it’s just that. And not really focused on the product or service that we are marketing. OK OK OK.. But a Parasailing donkey! I can’t make this stuff up. I wish I could. I wish my brain could think of this stuff. Like Les Nesman in WRKP with his Turkey Drop over a strip mall on Thanksgiving in a chopper. The flying parasailing donkey was just that sort of out of the box…mind… thinking. Imagine the years of branding that happened. Kids will have that image burned into their brains for life. The news will always know your product as the flying donkey brand.. Genius… You read all about it here… Now all they need to do is get out of jail to sell whatever that product was….
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You ARE creative…what you are NOT (I hope!) is cruel and inhumane. You read the article, right?
Only a very cruel and — okay, let’s not mince words: sadistic — mind would have thought of and actually carried out an act that tormented, injured, and nearly killed a defenseless animal — especially to try and earn a buck! Especially a donkey which is one of the more trusting and socially related of animals.
The kids who watched it unfold were tramautized and screaming with distress, as reported in the article. Years from now, they will not remember the brand. They will remember the pain.
Any brand that stoops that low deserves to be despised and then forgotten.
It isn’t genius. Not by a long shot. It was greed and desperation and a complete lack of imagination. Genius would have some degree of cleverness, or humor at least (the only way this would have been funny is it it were clearly done with CAD/very clearly faked, the way they make “dogs” talk in movies). Genius advertising and stunts always have some spark of undeniable humanity that their target market would recognize, relate to, and embrace on some level (like the Old Spice commercials).
No, it’s not genius. There’s a word for it, all right but I’m too ladylike to post it in a blog comment.
Comment by Mary Fletcher Jones — July 21, 2010 @ 2:49 am
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