Ooo ooo … I’ve got an idea … what if we attach our message to “real” flies and we release them in a trade show. Brilliant!

That must have been how the conversation went at German ad agency Jung Von Matt.

JVM outfitted 200 flies with ultra-light banners to promote a book publisher’s booth at a trade show. (Think itsy bitsy banner plane). And It was pretty cool, people were freaked out, astonished, amazed, but the real impact was in social media. Currently 941,446 youtube views.

The only problem is that the message wasn’t relevant to the media flies.

Think about how cool this would be if it were promoting the iPod nano, or better yet, what if it were flies protesting the use of Raid or Off!

Now that would have been brilliant!

For those of you with nothing better to do with you time: Please be advised that natural wax was used to attach the banners to the flies and after a short time the banners dropped off by themselves.  No flies were harmed in the making of these ads.

Topics: Flyvertising, media