Frozen Yogurt has been around for years. Places like Yogurtland offer customers the customization for their frozen dessert in their own hands. The trend of self serve frozen yogurt is increasing, but with all the new businesses starting, nothing separates one from another. To go back on old advertising classics, they all lack a ‘Unique Selling Proposition.’ We all know yogurt is yogurt, but what incentive do we as consumers have to shop at a particular store? Well, a New Jersey-based yogurt company is trying to give people a reason to visit their stores. Let’s Yo Yogurt, with about 25 locations, has integrated their business with social media. Customers are given discounts, deals and special news by following them while in-store and while mobile. The locations themselves have live twitter feeds that stream their self-created hash tag – #letsyoyogurt – as well as building iPad‘s into their store’s tables.
Since the creation of social media, companies have been trying to figure out how to monetize it.
Although, Let’s Go‘s marketing strategy doesn’t apply to everyone, their concept of consumers choosing to read their advertising, in return for a reward, should catch on. Brands can develop a friendship with consumers that stems from more than just advertising. By offering up discounts and promotions to its followers, brands can give back to those consumers who stay loyal and give them business.