If you were watching ABC-7 on Sunday morning, there I was… on the screen talking and not sure what I was saying.. Something strange happens to me when the cameras turn out… The topic was the Super Bowl… So I went off a bit..  Last week when all the Super Bowl ads were released to the hounds of the media, I sat there in front of my lap top, with my jaw on the keys.. Was I seeing all this correctly?  Super Bowl ads were being all released before they aired. I hated it. To me it was like finding all my Christmas presents a week before Christmas.. What in the heck were the agencies thinking? I do know what they were thinking by the way.. eye balls.. Chatter on line, you tube, Facebook, Twitter. All of it helps socialize the ads, and in the end online chatter is what its all about. Or is it? Admit it, last night when you were watching the Super Bowl, the Seinfeld ad wasn’t as funny. In fact the entire ad part of the event was boring. Humor relies on surprise. Drama needs tension. The Chrysler Detroit ad with Clint Eastwood was amazing and wasn’t a joke, so the punch line had not been wasted. It was a political ad. I never saw it coming, and that’s why I loved it, as did America. It’s coming out as the number one ad. And shock of all shock, no one is talking about the CRV ad, or the Seinfeld NSX spot. So all those agencies that released their ads for pre game eye balls… Thanks for ruining the fun yesterday. You’re just a bunch of Eye Ball Whores!

Topics: Chrysler, Clint Eastwood, earned media, Facebook, Honda, maximizing earned media, pre-release of Super Bowl ads, Seinfeld, Social media, Super Bowl, Super Bowl ads, Twitter