Clarity and brevity are not mutually exclusive.
As someone on the account management side of things, I talk a lot. To my clients, to my team, to my accounting department, to vendors. I am constantly running from meeting to meeting, like right now, trying to quickly get this jotted down. And often, absorbing so much information and having to turn around and communicate it to the rest of the agency can feel like being thrown into an advanced hip hop class, while barely being able to do the Electric Slide. What is too much? What is too little? Did I capture the essence of how I originally heard it?
Miles Kington once said,
“Knowledge is knowing that a tomato is a fruit; wisdom is not putting it in a fruit salad.”
Over the next few blog posts, I want to discuss some tips to achieve clear, concise communication, common blunders and roadblocks and just have a conversation about what others find helpful. In the meantime, I’ll just quickly define the following:
Brevity - shortness of duration
Clarity - the quality of being coherent and intelligible
My goal is to find “Clevity”...or maybe “Blarity”...still working out the kinks of my new word. But let’s all get to the point and leave no room for misinterpretation. It will save us time, money and headaches.