Social media management and blogging are important services we provide for our clients. With millions of people using Facebook and Twitter, we help our clients reach and connect with their audience through these social networks. The benefits of maintaining a business blog are also well documented. Content is still king and regular posting to your corporate blog  not only helps to improve site search ranking, it also creates additional value by helping strengthen the relationship our clients have with their customers.

For our client Melwood,  a charity organization that empowers people with intellectual and developmental disabilities, establishing relationships through their Facebook page, their Twitter profile, and through Melwood Opportunities, the blog designed and maintained by SmithGifford, are key components of their integrated marketing strategy.

We launched Melwood Opportunities this month, just in time to help our client commemorate National Disabilities Awareness Month. Throughout the month of March, Melwood Opportunities will publish articles highlighting the work that they do each day that makes such a difference in the lives of thousands of people with disabilities living in the greater Washington DC area.

Whether you are charitable organization or a for-profit business, blogging and social media marketing are here to stay. They are vital tools for clients as they look to strengthen relationships with the most important people in the world – their customers.

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Topics: "social media marketing", "social networking", "social networks", "Why should my business have a blog?", Blog, Facebook, Melwood, Melwood Opportunities, SmithGifford, Twitter