About T-minus 24 hours until Christmas Eve (and we’re about halfway through Hannukah). That’s right, it’s time for the agency eCard. We cut it close, but don’t worry, we didn’t forget to make an one this year. Although we did flake out a little…
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This year, no mute button.

Way to go Best Buy, ya had to go and piss off Santa.. Thought you were being so clever in your holiday ads touting how your gifts are better than Santas..  See the spot here

 
Well, not so funny today are they? If we ever wanted proof that Santa is real.. Google best buy and Santa today… and your CMO, does he, or she still have a job? Or is the argument that the ads worked so well that…

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This is our latest post in a series on how to create a viral video. Please pay attention.
The formula is simple.
1. Take one celebrity (in this case Hilary Clinton), who has SEO weight. That means people are already searching for her.
2. Add nudity. People search for other naked people on the Internet.
3. Result = lots of searches for Hilary Clinton+nudity = viral video.
And here’s the video that’s been grabbing all of the eyeballs on YouTube.

To celebrate 11/11/11, we thought we’d give you a few tips on ways to thank the veterans that have sacrificed everything for our freedom.
#11 – bag all that Halloween candy you don’t need and ship to active duty military
#10 – write a thank you note to a local veteran
#9 – make homemade cookies and send to the troops
#8 – walk through Arlington cemetery and reflect on all those who died for our country
#7 – join…

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If you’ve been following the field of healthcare you know that one of the new exciting developments is called predictive medicine, or genomics. Based on your individual genetic make up, doctors can predict which diseases you are more likely to have, and maybe start preventing or preparing for them. Our new client, Inova Health Systems, is a pioneer in this field, and thus the tagline “Join the future of health.” The more I learned about this way cool concept, the

Every now and then you have the pleasure of working with a client who is able to simply move you. And that’s what we have with Melwood. For those of you who don’t know, Melwood is a non-profit organization located in Upper Marlboro, MD. It’s mission is to create jobs for people with disabilities. You may also know them as the place where you can donate your used car…, but they are much more than that. There are

…Over the past few weeks, we have joked about all of us losing our minds. Silly dumb things make us laugh, and dumb stupid things make us crazy.  Yesterday, and it was late, like 10pm…Karen said, “I have lost my mind!” We all asked if tomorrow, meaning today, would she bring her brain with her to work, so… it became ‘Bring Your Brain To Work Day’ here at SmithGifford.  Almost everyday is such a day. We just thought we would

It all started in June when someone turned on some sort of “I want TV” machine. So we got going. First with Middleburg Bank with two new fox commercials, Then Melwood which will break in a week, then Washington Gas, and Steal My ID. Plus one that is being wrapped up now for another client. All in three months. Pheeww! We have all gained weight from those red licorice stick things at the craft service table, and from stress eating.…

Every now and then you come across advice that is just so darn right that you have to share it with the world. So, that’s what I’m doing here. Kim Kadlec, the worldwide VP of marketing at Johnson & Johnson shared her views the other day at the OMMA Global conference…. She talks about the need to “shift from reach and frequency to reach and relationships if we want to engage consumers. Marketers and agencies need to connect

In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet