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Leadership

All of our chefs
still do the cooking.

Many of us have had major jobs at big agencies working on some of the world’s most respected brands. BMW, Pepsi and GE come quickly to mind. We bring our past experience with us, but we also bring more than just credentials. We do the work. It serves everyone better. Especially our clients.

President

Trisha Pierce

President

Trisha Pierce

Trisha oversees client relations and operations on all agency accounts. She brings a wealth of marketing experience across many disciplines, including advertising, strategy, branding and integrated marketing. Her industry experience includes automotive, banking, food & beverage, healthcare, education, non-profit, retail and technology. Under her leadership, the account team makes sure all creative is strategically aligned with client goals and overall communications. Over the course of her 12-year career in advertising, Trisha has led efforts for such brands as Georgetown McDonough School of Business, Inova, Melwood, Identity Guard, Voyce, Ford Motor Company, José Andrés’ ThinkFoodGroup, MyEyeDr., RWJBarnabas Health, Subaru, PETA, The Nature Conservancy and National Student Clearinghouse.

Creative Director, Art

Bill Cutter

Creative Director, Art

Bill Cutter

Before joining the SmithGifford team, Bill was Vice President, Associate Creative Director at Arnold DC. Throughout his 30-year career, Bill has led creative teams at agencies in Atlanta, Los Angeles, Chicago, Detroit and Washington, DC working on clients like Amtrak, Norfolk Southern, Mazda, PBS and L.L. Bean. His healthcare experience is extensive and includes: Virginia Hospital Center, Blue Cross Blue Shield FEP, American Association of Orthopedic Surgeons, Anthem Blue Cross and The University of Michigan Hospital. He is a graduate of the College for Creative Studies, where he earned a Bachelor of Fine Arts in Graphic Design.

Founder

Matt Smith

Founder

Matt Smith

Matt redefines passionate. When he gets behind a cause, nothing stands in his way. His ability to siphon diverse points of view and distill them into one simple—and potent—idea is remarkable. During his 35 years in marketing, Matt has won literally every award out there while at some of the worlds top agencies, which include Chiat/Day, Ammirati & Puris, Hill Holiday and Arnold Worldwide. He started SmithGifford over 14 years ago and has never looked back. Matt is on many boards, has been voted "Pillar Of The Community" and takes tremendous pride in SmithGifford being named one of the top 10 places to work in DC.

Creative Director, Copy

Lisa Biskin

Creative Director, Copy

Lisa Biskin

Lisa has been helping brands find their voice and their followers for 25 years. Her work has delivered the message for Amtrak, The Washington Post and washingtonpost.com, Norfolk Southern, Newseum, Library of Congress, Con Edison of New York, Inova, Virginia Hospital Center and National Geographic magazine and museum, WAMU-FM and WHUR-FM, to name a few. Her work has brought home the awards hardware, too, including One Show silver pencils, a Radio Mercury Award, Obies and an EFFIE, and has appeared in CA, Archive, Ads of the World and Adweek. Some speculate that her master's degree in fiction writing provided the perfect training for the ad biz, but Lisa begs to differ.

Creative

Jonathan Mandell

Copy

Jonathan Mandell

Jonathan is a highly regarded writer /creative director who has worked at ad agencies such as BBDO, Ammirati & Puris, Hill Holliday, Y&R, and Grey. At each agency, he won industry awards including Cannes Lion, One Show, Clio, Andy, and Art Directors Club, to name a few--not to mention winning the respect of his clients and co-workers alike. At one such agency, Hill Holliday, he was partnered with a talented young art director named Matt Smith. Eventually they went their own ways but kept in touch and, all these years later, are working with each other again. Not exactly a Led Zep reunion tour. But kind of like getting the band back together.