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My Secret to Not Aging Out of the Advertising Industry? Adjust Your Perspective

This was just published in Adweek, and very happy I had the courage to write it. It all depends on your personal outlook and willingness to change I recently moderated a panel discussion of creative directors from several ad agencies at an industry conference when a difficult but important questio [Read more]

I Guess This Is How You Win Awards? SG Wins Big In New Jersey Addys For RWJBarnabas.

When you sit behind a screen all day, it's a good idea to get up and stretch. But planking? It's becoming a thing here.  What ever it takes I say. We havn't entered any award shows for the past several years for some reason. Not sure why? Well, our client did in New Jersey and we did rather well wi [Read more]

Has Advertising Jumped The Shark?

Usually when I write an essay like this I try to make a point or an argument about an issue facing the advertising industry. More often than not the issues I address are something that’s been on my mind for a while, something that I’ve been trying to come to terms with and reach some kind of con [Read more]

A.D.D.vertising

Just like the current trend in creating six-second TV spots, this will be brief. Everyone’s heard about six-second ads. OK. They make sense—to a degree. I get it. The TV networks can sell more ads in a 30 second pod, etc. It’s a way to maximize time, and there’s a justifiable argu [Read more]

Why You Should Hire A Marketing Partner That Likes Being Married.

We had this insight a ways back. We looked around the two offices and noticed that everyone that's married, has been married a while and happy. mmmmm, that's odd in our business. But, think about it. We are all long term relationship people. We hate dating, and chasing, and love the rythem of a grea [Read more]