Bringing one vision
to hundreds of eye doctors.
MyEyeDr. began with one retail outlet in the D.C. suburbs 15 years ago and has grown to more than 300 stores in 12 states east of the Mississippi. As MyEyeDr. continued to expand its footprint via acquisition of smaller chains and single proprietor opticians, its great challenge was to integrate those known local entities into the MyEyeDr. brand look and feel. Unlike many of its competitors, MyEyeDr. isn’t just a retailer – because virtually every location has a licensed M.D. on-site to perform exams for both vision correction (a prescription for glasses or contacts) and eye health (testing for glaucoma and other eye diseases). MyEyeDr. had the complete Venn diagram of price, selection and doctors all in one location. The brand look and feel needed to reflect that in a unified way in both existing markets and new territories.
We rolled out a refreshed, unified brand in a wide range of advertising media and marketing materials: radio spots; print ads; video for preroll and website; in-store collateral, posters and POP; outdoor A-frame signs; a redesign of the wall next to the exam waiting area; window and door decals; email blasts; appointment reminder postcards and more.
When MyEyeDr. entered the Chicago market with its acquisition of Spex, it did so with a refreshed and unified brand that gently told customers that Spex was now part of the MyEyeDr. family, and that they could now get their eyes examined in the same place where they bought glasses. MyEyeDr. now has the assets to continue establishing new partnerships in new territories, while updating its brand in existing markets.