Advertising Week DC 2011

Even though there’s no such thing as a dumb question, there are embarrassing questions. You know the ones–How old is too old to be in social media? How do I get people to click on a web banner? Where do I take clients to lunch? All those questions about advertising that you’re afraid to ask your boss will be answered. And that’s where ADWKDC 2011 comes in. And SmithGifford. When we were tapped by the DC Ad Club to come up with a strategy and execution for this year’s Ad Week, we turned inward. What are we scared of? What do we want to achieve? What’s stopping us? Are we using the mediums we have well? We took the insecurity and excitement that we all have about advertising and instead of hiding it, put it on display. Once we’re open and clear about what we want to know, we can finally “learn more.”

The campaign includes inserts in the Washington Business Journal, a website, cold faxes, t-shirts, TV, radio, signage and web banners.

You can also listen to the :30 radio spot below.

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