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The 2011 Melwood Opportunity

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Sometimes we make ads, sometimes we satirize them. And sometimes we do both at the same time. To solicit donations for Melwood, we pointed out the opportunity that is contained by a donated used car. Shot in the Bonneville Salt Flats in Utah were every high falutin’ car has been filmed since the 1960s, this spot makes fun of the genre while making its point. Since the spot started running, online traffic has hit a record high. And that’s the sort of speed record we were going for.