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The number one issue facing clients right now, regardless of how crappy the economy is, is media fragmentation. Now I am not a media expert. We have some, but not me. But after sitting in thousands of meetings with pie charts and those spread sheets of colored bars, I have come to one simple conclusion. Media fragmentation can not be solved with just a smart media planner. It’s solved with one simple big idea! One simple idea, your marketing big
Topic: ‘Fragmented Media’
