In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet
Roy Rogers Restaurants is a persona — at least according to Klout.com…, a website that measures influence on topics across the social web to find the people the world listens to. Do your followers re-tweet your posts? Do you actively engage in conversations with them? And with the prevalence of bots on Twitter, how many of your followers are actually real? Klout.com, a start-up based in New York and Los Angeles can give you some answers to those questions.