From: BestEducationDegrees.com…
What a difference a generation makes. Back in 1982 kids were:
More likely to smoke cigarettes and smoke pot
Less likely to practice safe sex
More likely to have a driver’s license
If you’re a parent, do your kids have it better today than in 1982? Share your views?
Today’s word is hybrid, a vehicle using more than one power source. I attended a public policy event for the Washington Auto Show, hosted by National Journal and one of the panelists threw out a bold, brash comment that to date, auto makers have done a terrible job marketing hybrids. Her point was that marketing has been mainly to urban audiences who don’t have garages to house these cars, nor the need to travel a long distance, therefore they’ve totally…
Every now and then you come across advice that is just so darn right that you have to share it with the world. So, that’s what I’m doing here. Kim Kadlec, the worldwide VP of marketing at Johnson & Johnson shared her views the other day at the OMMA Global conference…. She talks about the need to “shift from reach and frequency to reach and relationships if we want to engage consumers. Marketers and agencies need to connect
I suppose it was inevitable. First shock set in with the crash, then fear, now anger. Many of our retail clients are noticing an increase in complaints and frustrated customers. Even my wife who works for a Dr’s office has noticed folks being more on edge. All this should not come as a surprise. I recall working in San Francisco during and after the big earth quake. The same thing happened . It just got testy there for a while.…
I have now heard several low level retailers think they are so clever making bailout sales. For gods sake! What in the hell are they thinking? While you’re at it why not do a 9/11 sale. Come on down! we’re tearing down the building… It’s one thing to understand the emotion of the consumer, it’s another to slap them in the face with it. The term Bailout is a a lightning rod word. According to a recent poll done on…
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The number one issue facing clients right now, regardless of how crappy the economy is, is media fragmentation. Now I am not a media expert. We have some, but not me. But after sitting in thousands of meetings with pie charts and those spread sheets of colored bars, I have come to one simple conclusion. Media fragmentation can not be solved with just a smart media planner. It’s solved with one simple big idea! One simple idea, your marketing big
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