Ooo ooo … I’ve got an idea … what if we attach our message to “real” flies and we release them in a trade show. Brilliant!
That must have been how the conversation went at German ad agency Jung Von Matt.
JVM outfitted 200 flies with ultra-light banners to promote a book publisher’s booth at a trade show. (Think itsy bitsy banner plane…). And It was pretty cool, people were freaked out, astonished, amazed, but the real impact