Topic: ‘mindset marketing’

by Karen1/25/12

Word of the Week: Hybrid

Today’s word is hybrid, a vehicle using more than one power source. I attended a public policy event for the Washington Auto Show, hosted by National Journal and one of the panelists threw out a bold, brash comment that to date, auto makers have done a terrible job marketing hybrids. Her point was that marketing has been mainly to urban audiences who don’t have garages to house these cars, nor the need to travel a long distance, therefore they’ve totally…

Topics: hybrid, Marketing, mindset marketing, washington auto show | No Comments