The food at these creative restaurants comes as lots of small, creative plates that make up a wonderful meal. We market it the same way. Instead of heavy, mainstream media buys, we create lots of smaller, tactical marketing bits that together make up a surprisingly powerful presence in the city. Chef José Andrés continues to gain popularity as does his restaurants.
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Vornado Campaign | Print
Tomatina Check Presenter | Print
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Tomatina Festival
Melwood helps fund programs for people with disabilities. Our job is to tell the stories of these people in a positive, happy light. To make them cool and hip and show who they really are we used high-contrast colorized photos that put the people front and center. Now when people donate a car or money they understand they are really donating an opportunity for a person with a disability to get a job. We also redid their website. It’s perfect.…
For the Terra Cotta Warriors exhibit, rather than do just a print campaign or a TV campaign, we decided to hit people from every angle, starting with environmental and social. The word spread fast and before the exhibit even opened the first few weeks were sold out. We expanded the advertising to the metro, in cinemas, radio and created viral videos, commissioned a rap video and ran banner ads. Soon they had sold out every ticket for every day for…
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