The food at these creative restaurants comes as lots of small, creative plates that make up a wonderful meal. We market it the same way. Instead of heavy, mainstream media buys, we create lots of smaller, tactical marketing bits that together make up a surprisingly powerful presence in the city. Chef José Andrés continues to gain popularity as does his restaurants.
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Vornado Campaign | Print
Tomatina Check Presenter | Print
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Tomatina Festival
Melwood helps fund programs for people with disabilities. Our job is to tell the stories of these people in a positive, happy light. To make them cool and hip and show who they really are we used high-contrast colorized photos that put the people front and center. Now when people donate a car or money they understand they are really donating an opportunity for a person with a disability to get a job. We also redid their website. It’s perfect.…
Identity Protection is a growing issue and although people don’t fully understand it, the whole thing sure makes them feel uncomfortable. These two spots come at the issue from two different angles. The first lets you know that Identity Guard makes it okay to trust the world again. The second identifies the uncomfortable moments you wish you could protect yourself from. Banners explain the relation between your credit score and your ability to purchase things. In the last six months…
For the Terra Cotta Warriors exhibit, rather than do just a print campaign or a TV campaign, we decided to hit people from every angle, starting with environmental and social. The word spread fast and before the exhibit even opened the first few weeks were sold out. We expanded the advertising to the metro, in cinemas, radio and created viral videos, commissioned a rap video and ran banner ads. Soon they had sold out every ticket for every day for…
A small bank that everyone loves. So we took its personality and gave it an icon. Smart. Witty. Fun. What’s more charming than a fox who’s on your side? We introduced him via print, TV and web and deposits shot up almost immediately.
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“Free Chicken” :30 | TV
Not Changing | Online
Williamsburg: Red Coat | Print
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Most car dealers yell and scream. We thought we’d present an actual idea – that a car dealer might care that you get the car that’s right for you. With less sell and more understanding, the dealer became more approachable. Their sales are through the roof, in a time where many car dealers can barely give them away. The dealer group remains in the top tier in the Washington area.
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“Mechanic” :30 | TV
“Wipers” :30 |
In a town where hospital advertising all looks and sounds the same, we’re helping Inova be different. We present them as high-tech, without being cold. It’s the future of medicine, and Inova is leading the way.Return to Work
Inova Brand Video | TV
Three Generations | Print
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