Topic: ‘social marketing’

I’m very pleased to turn the blog over to our incredible summer intern Lindsey. Lindsey has been with us for a couple of weeks, but she’s already becoming quite the expert on Twitter tools. I gave her an assignment to find local followers for some of our retail accounts. For most local businesses, it doesn’t do a lot of good to have Twitter followers that are a thousand miles away!
There are thousands of Twitter applications, but our intrepid Lindsey…

So, just yesterday CNN.com published a story titled “Has Twitter Peaked.” …According to the article, Twitter usage (measured by unique visitors) has effectively flat-lined since the middle of last year. While nobody agrees on the actual numbers, most of the web audience measurement firms (comScore, Compete, Quantcast) agree that traffic to the site peaked in July / August and actually declined by the end of the year.

Twitter Traffic – June 09 – Dec 09
Should we care about this?

Roy Rogers Restaurants is a persona — at least according to Klout.com…, a website that measures influence on topics across the social web to find the people the world listens to. Do your followers re-tweet your posts? Do you actively engage in conversations with them? And with the prevalence of bots on Twitter, how many of your followers are actually real? Klout.com, a start-up based in New York and Los Angeles can give you some answers to those questions.