Topic: ‘“social media marketing”’

by Fred9/22/11

Klout Logo

Do you have Klout?


In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet

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by Fred6/17/11

Add a dog

Want your video to go viral? Add a dog or a lion.

Once more, we see that talking animals are a cinch to go viral. More than 41 million views since it was uploaded on May 1st.

And if you don’t like that one, here’s another video that made the national news. Young Trent, who is just a year old definitely captured the attention of this big cat at the Cheyenne Mountain Zoo.…

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by Fred4/6/11

Social Media Icons

Social Marketing Faux Pas – Mistakes Companies Too Often Make


If your company is considering a social media marketing initiative, please read this. It could save you a lot of time and energy.
Twitter is not a strategy. Companies often confuse tactics for strategy. Companies who don’t understand the new tools of social marketing – Facebook, Twitter, or YouTube – often think the only thing they need to do is to start a Facebook page, or a Twitter feed, or post a few videos to YouTube. Why? What do you

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by Fred3/7/11

Melwood Opportunities Blog

Melwood Opportunities Blog, Social Media and More


Social media management and blogging are important services we provide for our clients. With millions of people using Facebook and Twitter, we help our clients reach and connect with their audience through these social networks. The benefits of maintaining a business blog are also well documented. Content is still king and regular posting to your corporate blog  not only helps to improve site search ranking, it also creates additional value by helping strengthen the relationship our clients have with their

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