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Our friends at Mashable today reported the results of some VERY preliminary research on the new Facebook timeline and its’ impact on brand pages. The upshot? The timeline gives brands a 46% lift in engagement. It’s early folks, and the survey sample cited in the research was very small so let’s not get carried away. But, the research indicated that engagement with videos and photos has actually increased by 65%. In the new timeline, images are much larger, so researchers
Topic: ‘social media marketing’
Early Research Shows Facebook Timeline Positively Boosts Brand Engagement
“Old rules” for a new social media world
Every now and then you come across advice that is just so darn right that you have to share it with the world. So, that’s what I’m doing here. Kim Kadlec, the worldwide VP of marketing at Johnson & Johnson shared her views the other day at the OMMA Global conference…. She talks about the need to “shift from reach and frequency to reach and relationships if we want to engage consumers. Marketers and agencies need to connect
