Clients often ask me when this social media fad will blow over. I tell them, it won’t. It will evolve and somewhere in the world the next Mark Zuckerberg… is creating the next Facebook, or Google, or eBay.
I was blown away by the infographic above. Every 60 seconds on the Internet,
695,000 Facebook status updates are made
98,000 Tweets are tweeted
3,600 Photos are uploaded to Instagram
100 New LinkedIn accounts are opened
60 New Blogs are created
320
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Social media, specifically some well-publicized “hacks” on the Twitter accounts of Burger King and Jeep have made the news in the last few days. Oh, and in case you missed it, HMV, a British electronics company laid off about 100 people last month. Normally a layoff such as this would not make the news. But this one did because a rogue employee tweeted the layoff – live – all of the details – as it was unfolding. It seems that
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Recently an article questioned how social media could get more people to tune in to TV shows. That’s understandable, as prime time viewers are falling fast. Almost as many people watched the singing marriage proposal on YouTube than watched the season finale of Glee. But trying to drive people from social media back to TV seems like swimming upstream. If more people are engaging in a TV show genre online than via primetime broadcast, why not move the TV show
Frozen Yogurt has been around for years. Places like Yogurtland offer customers the customization for their frozen dessert in their own hands. The trend of self serve frozen yogurt is increasing, but with all the new businesses starting, nothing separates one from another. To go back on old advertising classics, they all lack a ‘Unique Selling Proposition….’ We all know yogurt is yogurt, but what incentive do we as consumers have to shop at a particular store? Well,
Facebook recently has made some pretty notable changes. Besides going public and their stock suffering from it. They have introduced many new features for brands and businesses as well. ‘Free Ad Templates’ and making certain ads (video) available to all advertisers, just to name a few. A more noted feature on our previous post about ‘Promoted Posts…‘ for brands with 500 or more followers, remains one of the more dramatic additions to increasing a brand’s reach and appearance
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Our friends at Mashable today reported the results of some VERY preliminary research on the new Facebook timeline and its’ impact on brand pages. The upshot? The timeline gives brands a 46% lift in engagement. It’s early folks, and the survey sample cited in the research was very small so let’s not get carried away. But, the research indicated that engagement with videos and photos has actually increased by 65%. In the new timeline, images are much larger, so researchers
I came across a brilliant article online at Forbes.com today – The Myth of Social Media Tactics versus the Reality of Social Business Strategies…. Right on, right on, right on. The piece focuses on my main pet peeve when working with clients on social media projects. The sad reality is that most companies confuse tactics for strategy. They think that having a presence on Facebook or Twitter (or god-forbid Google+ or Pinterest) is somehow going to radically transform their
If you were watching ABC-7 on Sunday morning, there I was… on the screen talking and not sure what I was saying.. Something strange happens to me when the cameras turn out… The topic was the Super Bowl… So I went off a bit.. Last week when all the Super Bowl ads were released to the hounds of the media, I sat there in front of my lap top, with my jaw on the keys.. Was I seeing all this
Every now and then you have the pleasure of working with a client who is able to simply move you. And that’s what we have with Melwood. For those of you who don’t know, Melwood is a non-profit organization located in Upper Marlboro, MD. It’s mission is to create jobs for people with disabilities. You may also know them as the place where you can donate your used car…, but they are much more than that. There are
In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet
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