Topic: ‘TV’

by Paul1/10/12

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Melwood

Melwood helps fund programs for people with disabilities. Our job is to tell the stories of these people in a positive, happy light. To make them cool and hip and show who they really are we used high-contrast colorized photos that put the people front and center. Now when people donate a car or money they understand they are really donating an opportunity for a person with a disability to get a job. We also redid their website. It’s perfect.…

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by Matt10/19/11

Washington Gas TV

Three Big Months Of Production For SmithGifford

It all started in June when someone turned on some sort of “I want TV” machine. So we got going. First with Middleburg Bank with two new fox commercials, Then Melwood which will break in a week, then Washington Gas, and Steal My ID. Plus one that is being wrapped up now for another client. All in three months. Pheeww! We have all gained weight from those red licorice stick things at the craft service table, and from stress eating.…

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by smithgifford2/11/11

Identity Guard

Identity Guard

Identity Protection is a growing issue and although people don’t fully understand it, the whole thing sure makes them feel uncomfortable. These two spots come at the issue from two different angles. The first lets you know that Identity Guard makes it okay to trust the world again. The second identifies the uncomfortable moments you wish you could protect yourself from. Banners explain the relation between your credit score and your ability to purchase things. In the last six months…

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by smithgifford

Middleburg Bank

Middleburg Bank

A small bank that everyone loves. So we took its personality and gave it an icon. Smart. Witty. Fun. What’s more charming than a fox who’s on your side? We introduced him via print, TV and web and deposits shot up almost immediately.
Return to Work

“Free Chicken” :30 | TV

Free Checking | Print

Not Changing | Online

ATM | Print

Williamsburg: Hat | Print

Williamsburg: Red Coat | Print

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by smithgifford

Lindsay Automotive Group

Lindsay Automotive Group

Most car dealers yell and scream. We thought we’d present an actual idea – that a car dealer might care that you get the car that’s right for you. With less sell and more understanding, the dealer became more approachable. Their sales are through the roof, in a time where many car dealers can barely give them away. The dealer group remains in the top tier in the Washington area.
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“Mechanic” :30 | TV

“Wipers” :30 |

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by Paul1/20/11

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Washington Gas

How to separate the company from the product they deliver? By focusing on the energy and expertise of the employees who make up the company. We help customers understand that their warm showers, hot pizzas and morning breakfast are made possible by a group of very enthusiastic employees with limitless energy.
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Washington Gas Brand Video | TV

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by Paul

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Inova

In a town where hospital advertising all looks and sounds the same, we’re helping Inova be different. We present them as high-tech, without being cold. It’s the future of medicine, and Inova is leading the way.Return to Work

Inova Brand Video | TV

Three Generations | Print

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