I have always loved TweetDeck. And when Twitter acquired TweetDeck for $40 million back in 2011, I became very worried. I was worried that they would mess with the beautifully elegant Adobe Air application that sat on my desktop. And mess they did. The new web-based TweetDeck never seemed to work as well. And then just a few weeks ago, Twitter announced that it was killing off it’s Air app for the desktop, iPhone and Android.
What would I do?
Back in the day, not that long ago really . . . Twitter was a social media utopia. People would follow everybody. It was, “You follow me, I’ll follow you.” That all changed as Twitter gradually morphed into a network of D-list celebrities, spammers and skeevy Internet marketers.
There are still many reasons for brands to develop a strong presence on Twitter. The infographic above provides some of the ways in which you can do that. In the end, it’s
Clients often ask me when this social media fad will blow over. I tell them, it won’t. It will evolve and somewhere in the world the next Mark Zuckerberg… is creating the next Facebook, or Google, or eBay.
I was blown away by the infographic above. Every 60 seconds on the Internet,
695,000 Facebook status updates are made
98,000 Tweets are tweeted
3,600 Photos are uploaded to Instagram
100 New LinkedIn accounts are opened
60 New Blogs are created
Social media, specifically some well-publicized “hacks” on the Twitter accounts of Burger King and Jeep have made the news in the last few days. Oh, and in case you missed it, HMV, a British electronics company laid off about 100 people last month. Normally a layoff such as this would not make the news. But this one did because a rogue employee tweeted the layoff – live – all of the details – as it was unfolding. It seems that
Recently an article questioned how social media could get more people to tune in to TV shows. That’s understandable, as prime time viewers are falling fast. Almost as many people watched the singing marriage proposal on YouTube than watched the season finale of Glee. But trying to drive people from social media back to TV seems like swimming upstream. If more people are engaging in a TV show genre online than via primetime broadcast, why not move the TV show
If you were watching ABC-7 on Sunday morning, there I was… on the screen talking and not sure what I was saying.. Something strange happens to me when the cameras turn out… The topic was the Super Bowl… So I went off a bit.. Last week when all the Super Bowl ads were released to the hounds of the media, I sat there in front of my lap top, with my jaw on the keys.. Was I seeing all this
It all started in June when someone turned on some sort of “I want TV” machine. So we got going. First with Middleburg Bank with two new fox commercials, Then Melwood which will break in a week, then Washington Gas, and Steal My ID. Plus one that is being wrapped up now for another client. All in three months. Pheeww! We have all gained weight from those red licorice stick things at the craft service table, and from stress eating.…
In the beginning, when social media was young, it was important to get followers and fans. Remember Ashton Kutcher’s race to get to 1 million followers on Twitter…? The idea was that you would acquire as many fans and followers as you could, you’d tweet messages out to them, post to your Facebook page, and your fans and followers would somehow interact with you. They might “like” your Facebook post, maybe post a comment to your wall, or re-tweet
Once more, we see that talking animals are a cinch to go viral. More than 41 million views since it was uploaded on May 1st.
And if you don’t like that one, here’s another video that made the national news. Young Trent, who is just a year old definitely captured the attention of this big cat at the Cheyenne Mountain Zoo.…