Our partner, RWJBarnabas Health, is the largest healthcare system in New Jersey and growing, with thousands of providers and researchers making breakthroughs in research, clinical care and outreach. They needed a campaign voice that ties it all together and can adapt to changes without having to change the brand.
Let's be healthy together can talk to virtually any audience and apply to any service line. It also taps into society’s expanding definition of health care. We now depend on hospital systems not only to fix things, but also to prevent them.
Every ad, banner, social post, outdoor board, train wrap, etc. isn’t just meant to drum up business, but to improve health through advocacy, inclusiveness and empowering each individual to own their health.