Many small rural areas are losing serious medical care because their hospitals can’t compete with those in highly populated areas that can offer state-of-the-art treatment. Novant Health UVA Health System has made it their mission to change that since merging to form a unique partnership.
To reflect that, we created a unifying message of care, one that combines the humanity of small-town living with research-based, scientific prowess. The work is anchored by the tagline, The best of health to you, which is a kind welcome, a sincere wish and a deep mission of bringing the best of the best to the communities served.
When data looks appealing, people will digest it. We created a system of colorful infographics for social media that address health concerns from cancer screenings to Halloween safety.
In designing internal collateral, we’ve taken the opportunity to further solidify branding by featuring an expanded color palette and infographic-style information.