For decades, the Association for Financial Professionals (AFP) has been the trusted resource for finance professionals looking to earn certifications, advance their careers, and stand out.

That same drive to stand out is exactly why they wanted to partner with SmithGifford. While AFP's certifications and events were already well known, the bigger brand story was getting lost - what truly makes AFP essential for anyone looking to grow their financial career.

We created a campaign that met the audience in the everyday moments when they are thinking about what’s next. A raise. A new challenge. A next step. We brought the message straight to their screen.

The message was simple: AFP is the surest way to "be the one with the answers."
‍
+ The campaign boosted brand awareness by 27 points among the exposed group.
+ The tagline connected. 60% of exposed audiences now connect the tagline to AFP.
+ Website Traffic Lift: +15.5% in the US
‍
Formats: Social, Live TV, Sports, Display, Radio/Digital Audio, YouTube, Programmatic, OTT
Partners: AI Digital, Ryan Selvy