Q&A with SG President Trisha Pierce
By Scarlett
on March 1, 2021

Hello, hello! What should we call you?
Trisha or Trish works. Just know that I was never a Pa-tricia so my name is spelled with "sha" instead of "cia."

And you're from...?
Columbia, MD...although sometimes I just say Columbia because it's more exotic and interesting.

What's the best part of your day?
When I have a cup of coffee in my hand.

Now, for some history. What was your very first job?
A camp counselor at an outdoor sports camp. It was the only summer in my life that I had a tan. Those of you who know me probably can't even picture it.

Any trends you wish you *hadn't* participated in?
Truthfully, I am not all that trendy. I was raised by a dad who believed in rotating 3 shirts and 2 pairs of pants. He also cut my hair and bangs with his beard trimmer. It wasn't pretty.

How'd you get into advertising?
My fear of being bored. Seriously, you can't say an advertising career lacks excitement!

What job would you do if you weren't our fearless leader?
I have an entrepreneurial mind and am constantly thinking of new inventions or ideas. Maybe you will see me on Shark Tank one day?

Favorite ad of all time?

I have a lot of favs, so it's hard to pick one but that damn ASPCA ad gets me every time. My husband runs to turn off the TV the minute he hears the music start. Is it the highest quality production? No, but it sure does work.

Who's your dream client?
Anything that changes the way an industry operates as a whole. I would love to work on a direct to consumer brand that upsets a stodgy 50 year-old industry. How exciting is that?!

What makes advertising in DC cool?
Pushing for good work in a town known for red tape. Also our clients are very, very smart and that challenges you to level up.

What are you most proud of?
The team. We have people at SG who are just beyond spectacular humans. They care so deeply about the work they do that it's almost concerning. You cannot ask for anything more than that.

What's your favorite setup for brainstorming?
A group of people that aren't afraid to just speak up

What about your job still surprises you?
Matt. Does this even need more explanation?

What's your favorite SG perk?

Being able to fail without fear of repercussions or judgement. I know this is intangible and not on the list of benefits in the employee handbook, but it's huge and that environment is hard to come by.

What's your fondest SG memory?
Returning to the office after a nice vacation and finding my office relocated to the restroom. Everything was perfectly positioned exactly where it was before they moved it. Thanks a lot, assholes.

Give us your top 5 things to survive quarantine.
Patience, a coffee shop within walking distance, weekends away, quality TV programming and a sense of humor.

What's the weirdest Zoom gathering you've attended?
Our morning status meetings are weird enough!

What are you most looking forward to post-COVID?
For the people who are suffering right now to get some sort of reprieve.

What was the last thing you bought?
An air fryer. I am adamantly against extra appliances in the kitchen (I don't even own a toaster), but had wings at a friend's house from an air fryer and was sold.

Road trips or red-eyes?
A red-eye in business class. Yes I said it, and I know how it sounds, but it's true. I've done the 15+ hour flights across the world back in economy and it sucks. But if I can't swing the upgrade, a road trip with some doggies in tow is the best.

If you could live anywhere in the world, where would you go?
Hawaii. It just makes my soul happy.

Takeout or make from scratch?
There is nothing better than a meal made from scratch if that meal is made by someone else. Was that answer confusing? ;)

Rank the following best to worst: curly fries, steak fries, waffle fries, shoestring fries, crinkle cut fries.
I hate this question because there is only one right answer, period: Shoestring.

Mountains or ocean?
Both, why decide?

Glasses or contacts?

I just got contacts for the first time in my life. They say putting them in is like learning to ride a bike. Apparently I can't ride a bike.

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