MyEyeDr. called on us for a unified brand position as they rapidly expanded and faced competition from industry disrupters and optical boutiques that dotted the glasses universe. We created a look and feel that’s both practical and emotional: Eye care and eye wear are better together.
New direct-to-consumer darlings like Warby Parker offered lots of frame styles, but few had an actual medical professional doing proper exams. With the name MyEyeDr., the eye care part of the equation was self-evident, but we wanted it known that they had fashion sense, too.
MyEyeDr.'s tremendous selection of frames, from designer brands to budget styles, was the largest in their markets. We applied our branding while retailing strategy to seasonal promo sales, emphasizing fashion, selection, eye care and price.
As we got to know our friends at MyEyeDr. and our relationship grew, so did their footprint. In 2019, MyEyeDr. was purchased by Goldman Sachs, further fueling their expansion. Locations can now be found nationwide.