The most rewarding campaign/TV production that I’ve been a part of was when we reconcepted a kidney transplant campaign that was originally bid per a $600k budget. Our client said he loved the idea but the budget could only be $100k max, so we got creative - went on a NJ/NYC roadtrip with our iPhones and filmed 20 patients ourselves. Their stories were beyond moving, and the campaign was also extremely effective!
I've worked on a lot of emotional, powerful and fun campaigns, each rewarding in its own way. Although that work speaks for itself, truly the most gratifying and fruitful moments I've had were because of the tight-knit relationship I have with my teammate, Caitlin. People have said we have our own language, and I suppose it's true. After spending years working side by side (either physically or, in more recent years, virtually) it's like we share one big brain. The agency world loves to talk about the bond between creative partners but account team partnerships are equally as important, and every day I come to work grateful for mine.
My most rewarding experiences have always been behind-the-scenes. Everyone sees a campaign once it hits the market, but we get to see them ideated from birth and work to bring them to life. The words that form stories to give these ideas a heart and soul, the design that brings them to life, and most importantly, the teams that I've been a part of – working early mornings, late nights, and overdosing on caffeine and snacks (plus all the chaos, laughs, and many rounds of revisions in between). Being a part of the magic behind-the-scenes is the best experience I could ask for.
Many years ago, my mother happened to be staying with my brother and his wife, and I happened to come by to visit, and we happened to be watching TV when one of my first big brand spots, part of a huge campaign, happened to hit the screen as though I’d planned it. We saw the spot spontaneously and simultaneously, and it was tremendously satisfying to be able to share my work without having to make a show of it.
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You’re known for your strategy and leadership prowess. Your you-make-it-all-look-so-easy organizational skills. You bring years of experience and lessons learned to the table but are eager to continue learning and growing. “Thinking like an owner” is something that comes naturally to you and is tremendously appreciated by your clients. You are a clear and authentic communicator and develop relationships with clients and colleagues that stand the test of time. Able to see the bigger picture, you delegate when necessary, but have never lost your attention to detail. You love to mentor up and coming members of your team and are as invested in their success as you are your own.
